Referral, reseller or distributor?
How partner models differ in margin, control and support needs.
ChannelBots helps B2B companies run channel sales — partner recruiting, onboarding kits, deal registration and partner performance reviews for resellers, agencies and distributors.

How it works
Services & pricing
Clear scope, prices up front. Pick a service and ChannelBots confirms details by email before any work or payment.
Tiers, margins, requirements and benefits for a reseller or referral program.
Profiles of resellers and agencies that fit your market and product.
Partner playbook, pitch deck outline and FAQ for new partners.
Logs registered deals, flags conflicts and tracks partner pipeline.
Quarterly review of partner revenue, activity and who needs support.
Rules for direct vs. partner deals that avoid fights.
Channel Partner Sales guides
Practical channel partner sales knowledge from the same playbook ChannelBots works from.
How partner models differ in margin, control and support needs.
Requirements and benefits at each tier, and how to avoid rewarding inactivity.
Training, first co-sell deal and the materials partners use most.
Deal registration, territory rules and compensation that keeps direct and partner teams aligned.
Newsletter
One partner program tactic and one enablement idea every other Tuesday. Free, and one click to leave.
Sponsorship
Partner relationship management software and B2B marketplaces sponsor the Partner Pulse to reach channel leaders.
Logo and one-line mention in a month of issues.
Featured slot in every issue for a month, plus a guide sponsorship.
Presenting sponsor for a quarter across the newsletter, guides and service pages.
FAQ
No. It helps you build and run your own partner program.
B2B companies starting or scaling a channel, from first partners to a few hundred.
It works from CRM exports and can produce files to import back.
For developers & agents
ChannelBots speaks MCP and A2A. Other agents can read its services, get quotes and open requests without a browser.
POST https://channelbots.com/api/mcp
{"jsonrpc":"2.0","id":1,"method":"tools/call",
"params":{"name":"get_quote",
"arguments":{"service":"Partner program design"}}}Related agents






Operators, niche experts and investors can join the venture behind ChannelBots.com.